Cloud Kicks’ existing customers are loyal, but the company believes its total addressable market is larger.
What should their strategy designer explore to increase market share?
A . Deepening customer engagement
B . Diversifying product offerings
C . Reinvesting in existing products
Answer: B
Explanation:
The strategy designer should explore diversifying product offerings to increase market share. This means creating new products or services that appeal to different customer segments or needs, and expanding the customer base and revenue potential of the business.
Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/diversify-product-offerings
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