What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team.

What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A . leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
B . set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
C . build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
D . set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

View Answer

Answer: A

Explanation:

To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.

Reference: Salesforce Experience Cloud documentation: https://www.salesforce.com/products/experience-cloud/overview/

Salesforce Advertising Sales Management resources: https://www.salesforce.com/products/media-cloud/solutions/advertising-sales-management/