What should the consultant discuss first with the school?

The Law school’s dean, recruitment director, and end users want to implement Salesforce so they can have a central, shared reporting system of engagement for recruitment and admission processes and raise enrollment by 10%. The Law school plans to grow and expand its use of Salesforce to other departments in the future; however, the IT department can only support system integration.

What should the consultant discuss first with the school?
A . Leadership sponsorship
B . Business objectives
C . Metric identification
D . Capacity to administer

Answer: B