What should she look for when trying to identify the right potential influencers for her audience?

Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers .

What should she look for when trying to identify the right potential influencers for her audience?
A . The 90/9/1 rule.
B . Promotion, sharing, and engagement
C . Reach, relevance, and resonance.
D . The 80/20 rule

View Answer

Answer: B