What should be the main objective of this presentation?

A sales representative is preparing a presentation to showcase the value proposition of their solution to a prospect.

What should be the main objective of this presentation?
A . To provide an in-depth analysis of the prospect’s competitors and market trends
B . To build credibility with the prospect using their public speaking skills and professional appearance
C . To communicate how the solution addresses the prospect’s pain points and needs, and delivers tangible return on investment (ROI)

View Answer

Answer: C

Explanation:

The main objective of a value proposition presentation is to show the prospect how the solution can solve their problems, fulfill their needs, and provide them with benefits that outweigh the costs. A value proposition presentation should highlight the unique features and advantages of the solution, as well as quantify the expected outcomes and ROI for the prospect.

Reference: https://www.salesforce.com/resources/articles/value-proposition/#value-proposition-presentation