What should be resolved prior to generating the audience?

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.

What should be resolved prior to generating the audience?
A . What the offer will be
B. When to send the email
C. Who the offer come from
D. How to determine engagement

View Answer

Answer: D

Explanation:

How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer.

References:

https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5