What should an administrator configure to provide these insights?

Ursa Major Solar wants to know which of its marketing efforts are helping the team win Opportunities.

What should an administrator configure to provide these insights?
A . Campaign Hierarchy.
B . Campaign Influence
C . Map Custom Lead Fields
D . List Email Activities

View Answer

Answer: B

Explanation:

Campaign influence is a feature that allows users to track how campaigns have influenced opportunities and measure the return on investment (ROI) of marketing efforts. Users can see which campaigns have influenced an opportunity on the related list and assign different attribution models to calculate the campaign influence.

Reference: https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5