What should a consultant recommend to meet this criteria?

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.

What should a consultant recommend to meet this criteria?
A . Import the identified subscribers into a list when creating the send.
B. Create an exclusion data extension populated with the identified subscribers.
C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D. Create a suppression list populated with the identified subscribers.

View Answer

Answer: B

Explanation:

To limit the number of emails a subscriber receives based on a specific frequency (in this case, one email every 14 days), a consultant should recommend:

B. Create an exclusion data extension populated with the identified subscribers.

Here’s how it works:

Using SQL Query Activities in Automation Studio, the customer can identify subscribers who have received an email in the past 14 days.

The results of the query can be populated into an exclusion data extension.

When sending emails, this exclusion data extension can be referenced to ensure that any subscribers in it are not sent the email.

Regularly update the exclusion data extension based on send history to reflect the subscribers’ eligibility to receive the next message.

This method provides flexibility and can be automated to ensure that subscribers are not over-emailed, respecting the 14-day period between sends.