What should a consultant recommend for segmentation?

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.

What should a consultant recommend for segmentation?
A . Salesforce Data Extension
B. Salesforce Report
C. Synchronized Data Extension
D. Salesforce Campaign

View Answer

Answer: D

Explanation:

To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder.

References:

https://help.salesforce.com/s/articleView?id=sf.campaigns_overview.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5