What of the following is NOT an example of a service value driver?

What of the following is NOT an example of a service value driver?
A . Resetting the PIN code for the user
B . A new cell phone for the user
C . Automatically renewing the contract with the service provider
D . Access to the mobile network of a service provider

View Answer

Answer: C

Explanation:

A service value driver is a factor that directly contributes to the value a service provides to the consumer. It is typically something that enhances the user experience, improves efficiency, or reduces cost.

Option A (Incorrect): Resetting a PIN code is a basic service action that directly impacts user experience and can be considered a service value driver.

Option B (Incorrect): Providing a new cell phone is a tangible benefit that directly contributes to the service’s value from the user’s perspective.

Option C (Correct): Automatically renewing a contract is not a direct service value driver. While it may be a convenience, it does not directly enhance the service’s utility, performance, or user experience. Instead, it is more of an administrative action.

Option D (Incorrect): Access to the mobile network is a core aspect of the service and is directly tied to the value that users derive from the service​.