What next steps should decrease the transition time?

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?
A . Offer more conversion points for visitors such as Pardot forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

View Answer

Answer: B