What method should the team use?

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.

What method should the team use?

A. Send Logs

B. Data views

C. Tracking Extracts

D. Scheduled Reports

Answer: C

Explanation:

The best method for the analytics team to get hourly updates on email metrics (send, open, click) would be:

C. Tracking Extracts

Explanation:

C. Tracking Extracts: Tracking Extracts are a part of Marketing Cloud’s Extracts functionality that allows you to extract detailed tracking data for your account. You can schedule Tracking Extracts to run at regular intervals, such as hourly. Once the extract is complete, you can further process and integrate this data with other systems (e.g., a dashboard for the sales team).

While the other options are relevant to data retrieval, they don’t necessarily align with the requirements specified:

A. Send Logs: Send logs are custom data extensions that capture information about every email sent. While they are valuable, they don’t typically provide detailed tracking metrics like opens or clicks.

B. Data Views: Data views are system data extensions that provide a window into the activity on your Marketing Cloud account, capturing data like sends, opens, clicks, etc. While they can be queried to retrieve this data, they are not designed for hourly extraction of metrics.

D. Scheduled Reports: While Salesforce Marketing Cloud does allow for some report scheduling, it might not offer the granularity or the flexibility the analytics team needs for hourly updates.