What method should the team use?

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.

What method should the team use?
A . Send Logs
B. Data views
C. Tracking Extracts
D. Scheduled Reports

View Answer

Answer: B

Explanation:

Data views are system-generated tables that store information about subscriber actions, such as sends, opens, clicks, bounces, etc. Data views can be queried using SQL statements in automation studio or query studio to retrieve email metrics for analysis and reporting purposes. Data views store data for up to six months (or longer for some tables), and can be queried as frequently as needed, such as hourly or daily.

References: https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5