What method should be used?
A customer has several values that need to be used in the body of an email send:
– The data would be stored in a reference data extension, related on SubscriberKey.
– There may be one or more records for each subscriber.
– The audience is generally over 1 million subscribers.
– The content is time sensitive and should be sent as quickly as possible.
– The customer is not using "Catch and release" sending.
– The reference data extension contains 25 columns.
What method should be used?
A . Dynamic content via the Dynamic Content Wizard.
B . AMPscript a single Lookup Function.
C . Server side JavaScript a single LookupOrderedRows function.
D . AMPscript a single LookupOrderRows function.
Answer: D
Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
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