What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?

What is the result of a segmentation criteria filtering on City | Is Equal To | ‘San José’?
A . Cities containing ‘San José’, ‘San Jose’, ‘san jose’, or ‘san jose’
B . Cities only containing ‘San Jose’ or ‘san jose’
C . Cities only containing ‘San Jose’ or ‘San Jose’
D . Cities only containing ‘San José’ or ‘san josé’

View Answer

Answer: D

Explanation:

The result of a segmentation criteria filtering on City | Is Equal To | ‘San José’ is cities only containing ‘San José’ or ‘san josé’. This is because the segmentation criteria is case-sensitive and accent-sensitive, meaning that it will only match the exact value that is entered in the filter1. Therefore, cities containing ‘San Jose’, ‘san jose’, or ‘San Jose’ will not be included in the result, as they do not match the filter value exactly. To include cities with different variations of the name ‘San José’, you would need to use the OR operator and add multiple filter values, such as ‘San José’ OR ‘San Jose’ OR ‘san jose’ OR ‘san josé’2.

Reference: Segmentation Criteria, Segmentation Operators