What is the primary benefits of using a multivariate test in this campaign?

LenoxSoft using Pardot Prois rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with thefeature.

What is the primary benefits of using a multivariate test in this campaign?
A . Pardot will automatically send underperforming landing page to recycle bin
B . Pardot will automatically populate personalized information of each unique prospect.
C . Pardot will give you content ideas for each landing page.
D . Pardot will determine which version of the landing page generated most conversions

View Answer

Answer: D