What is the primary benefits of using a multivariate test in this campaign?

LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature.

What is the primary benefits of using a multivariate test in this campaign?
A . Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B . Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C . Marketing Cloud Account Engagement will give you content ideas for each landing page.
D . Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Answer: D