What is the most accurate description of proactive retention? Proactive Retention _____________.
A . simplifies the process of retaining customers
B . enables business to respond to customers when they contact a call center
C . anticipates potential customer churn
D . enables the business to reduce the number of credit risk customers
Answer: C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (206)
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