What is the first step the sales representative should take to address this?

A customer has questions about the features of one product they are evaluating.

What is the first step the sales representative should take to address this?
A . Supply product references.
B . Schedule new product demo.
C . Dispatch service technician.

View Answer

Answer: B

Explanation:

The first step a sales representative should take when a customer has questions about the features of a product they are evaluating is:

Schedule a new product demo.

A product demo is often the best way to answer detailed questions about product features, as it allows the sales rep to directly show the customer how the product works and how the features function. It’s a practical, hands-on method of answering the customer’s questions and can help clear up any confusion. The other options, while potentially useful later in the process, aren’t typically the best initial responses to questions about product features.