What is the difference between predictive and adaptive analytics?
A . Predictive models can predict a continuous value.
B . Predictive models predict customer behavior.
C . Adaptive models use the customer data as predictors.
D . Predictive models have evidence.
Answer: C
Explanation:
Reference: https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf
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