What is the difference between a visitor and a prospect?

What is the difference between a visitor and a prospect?
A . A prospect has an identified email address, while a visitor does not have an identified email address.
B . A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.
C . A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.
D . A prospect has an assigned user, while a visitor does not have an assigned user.

View Answer

Answer: A

Explanation:

The difference between a visitor and a prospect is that a visitor is an anonymous person who visits your website, while a prospect is a known person who has an identified email address. A visitor becomes a prospect when they fill out a Marketing Cloud Account Engagement form, click on a tracked link in an email, or are manually imported into Marketing Cloud Account Engagement. A prospect does not necessarily have an opportunity, a Marketing Cloud Account Engagement form submission, or an assigned user, but a visitor does not have any of these either. Reference Visitors and Prospects