What is the difference between a mission and a vision?

What is the difference between a mission and a vision?
A . The mission states the organization’s purpose and direction, while the vision is an aspirational objective that states what the organization aspires to be.
B . The mission is determined by external stakeholders, while the vision is determined by internal stakeholders.
C . The mission is a short-term financial goal, while the vision is a long-term non-financial goal.
D . The mission is what a for-profit organization should have, while the vision is for non-profit organizations.

View Answer

Answer: A

Explanation:

The mission and vision of an organization serve distinct but complementary purposes:

Mission:

Defines the organization’s purpose, direction, and core values.

Answers: “Why do we exist?”

Example: “To provide sustainable energy solutions to underserved markets.”

Vision:

Represents an aspirational future state the organization strives to achieve.

Answers: “What do we aspire to become?”

Example: “To be the world’s leading renewable energy provider.”

Why Other Options Are Incorrect:

B: Both mission and vision involve internal input and stakeholder considerations.

C: Mission and vision are broader than financial goals.

D: Both mission and vision are relevant for all types of organizations.

Reference: Corporate Strategy Frameworks: Emphasize clear articulation of mission and vision for strategic alignment.

Balanced Scorecard Methodology: Discusses mission and vision as integral to strategic planning.