What is one of the most common differences in a B2B vs B2C selling mode?

What is one of the most common differences in a B2B vs B2C selling mode?
A . B2B sites have suboptimal user experiences
B . B2B Buyers have different product entitlements
C . B2B sites require authenticated access only.
D . B2B sites do not allow credit card

View Answer

Answer: B

Explanation:

According to the B2B Commerce Basics page, B2B Commerce is a feature that allows you to create ecommerce websites and portals for your business-to-business customers. B2B Commerce can help

you sell products and services to other businesses or organizations online. One of the most common differences in a B2B vs B2C selling mode is that B2B buyers have different product entitlements. Product entitlements are features that allow you to define what products are available and authorized for each buyer group on your B2B Commerce site. Product entitlements can help you support complex business scenarios and relationships with your B2B customers, such as contract pricing, volume discounts, exclusive products, etc. Therefore, option B is correct. Options A, C, and D are false because they are not common differences in a B2B vs B2C selling mode. B2B sites do not necessarily have suboptimal user experiences, as they can also leverage the same tools and technologies as B2C sites to create engaging and responsive web pages. B2B sites do not require authenticated access only, as they can also allow guest or self-registered users to browse or buy products on their site. B2B sites do not prohibit credit card payments, as they can also accept various payment methods on their site, such as credit cards, invoices, purchase orders, etc.

Reference: B2B Commerce Basics, B2B Commerce Basics Overview