What is an incorrect use of tokens in this situation?

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By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.

What is an incorrect use of tokens in this situation?
A . Lead token for a Custom Field value
B . System token for the Unsubscribe Link
C . My token for a lead’s Company Name
D . System token for the Web View Link

Answer: B