What is an ideal Click-Through Rate (CTR)?

What is an ideal Click-Through Rate (CTR)?
A . 1%
B . more than 5%
C . more than 2%
D . less than 1%

View Answer

Answer: C

Explanation:

Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%. Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing