What is a justification for using AppExchange data services?

Cloud Kicks wants to improve its return on investment (ROI) by creating intelligent processes built on trusted, targeted data.

What is a justification for using AppExchange data services?
A . To use Salesforce Surveys to update customers’ data
B . To create customer segments with personas and scoring
C . To activate customizable sales forecasting and lead scoring

View Answer

Answer: B

Explanation:

Using AppExchange data services can greatly enhance Cloud Kicks’ ability to improve ROI through data-driven customer segmentation. These services offer advanced tools for building customer personas and applying scoring models, which enable targeted marketing and sales strategies. By leveraging enriched data from AppExchange, Cloud Kicks can gain deeper insights into customer behaviors and preferences, allowing for more personalized engagement and efficient resource allocation