What is a benefit to the buyer of having a BATNA (best alternative to a negotiated agreement) in a negotiation?

What is a benefit to the buyer of having a BATNA (best alternative to a negotiated agreement) in a negotiation?
A . To aid detailed pre-meeting data gathering and analysis
B . To reduce financial and logistical risk for both parties
C . To be able to confidently walk away from an unfavorable deal
D . To facilitate information sharing between both parties

View Answer

Answer: C

Explanation:

A BATNA provides the buyer with the confidence to walk away if terms are not favorable, ensuring they don’t settle for a suboptimal agreement. Knowing the best alternative enables buyers to negotiate from a position of strength, as per CIPS’s guidance on negotiation strategies.