LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
A . Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
B . High click rates indicates that the email subject line should be the focus of the email content.
C . Low click rates encourage the user to optimize content or link placement in other email sends.
D . High open rates indicates that prospects are interacting with the content.
Answer: C
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