What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
A . To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

View Answer

Answer: D