What elicitation technique is best described as a study to compare the strengths and weaknesses of an organization against its peers and competitors?

What elicitation technique is best described as a study to compare the strengths and weaknesses of an organization against its peers and competitors?
A . Brainstorming
B . Market analysis
C . Comparative analysis
D . Benchmarking

View Answer

Answer: D

Explanation:

Benchmarking is the only valid business analysis process that compares the strengths and weaknesses of an organization against other similar entities.

Answer A is incorrect. Brainstorming generates ideas and inputs to the business analysis process.

Answer C is incorrect. Comparative analysis is not a valid BABOK term, so this choice is incorrect.

Answer B is incorrect. Market analysis is not a valid BABOK term, so this choice is incorrect.