What does this value represent?

A marketer is reviewing a Default Program with a channel of Telemarketing. In the Results section of the program Summary tab, there is a line which reads "Success: 52." .

What does this value represent?
A . 52 people have been called by telemarketing agents and became members of this program.
B . 52 people have been assigned a status marked as Success for this channel.
C . The Engagement Score of this program is 52

View Answer

Answer: B

Explanation:

A Default Program is a type of program in Marketo Engage that allows you to track and measure the success of any marketing activity that is not covered by the other program types1.

A Channel is a category of marketing activities that share common characteristics, such as Email, Webinar, or Telemarketing2.

A Status is a value that indicates the progress or outcome of a person’s interaction with a program or a channel3.

A Success is a status that signifies that a person has achieved the desired result or goal of a program or a channel4.

The Results section of the program Summary tab shows the number of people who have reached each status and the number of people who have reached success for the program.

Therefore, the value of “Success: 52” in the Results section of the program Summary tab means that 52 people have been assigned a status marked as Success for the channel of Telemarketing. This implies that these people have met the criteria or objectives defined by the marketer for the Telemarketing channel, such as booking a meeting, requesting a demo, or making a purchase.

Reference: 1: Create and measure a default program | Adobe Marketo Engage 2: [Channels and Tags

| Adobe Marketo Engage] 3: [Program Statuses | Adobe Marketo Engage] 4: Change Program

Success | Adobe Marketo Engage : [Program Summary Tab | Adobe Marketo Engage] : Activating

Default Programs in Engagement Stream – Marketo : Channels and Tags | Adobe Marketo Engage:

Program Statuses | Adobe Marketo Engage : Program Summary Tab | Adobe Marketo Engage