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What does the "variability" characteristic of big data signify?

What does the "variability" characteristic of big data signify?
A . Importance in obtaining the right information from data at all possible contexts
B . Cost-effectiveness and business value obtained from massive volumes of data
C . Diversity in the formats and types of data generated from various sources
D . mportance in the quality of data gathered from a number of sources

Answer: A

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