What does the increase in the propensity value most likely indicate?

U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.

What does the increase in the propensity value most likely indicate?
A . Similar customers have ignored the offer.
B . Similar customers have shown interest in the offer.
C . Similar customers have rejected the offer.
D . Similar customers have purchased other offers.

View Answer

Answer: D