What do you do?

Product A is the main driver of both revenue and profit for your company; it has very happy customers (high Current Value) and low Unrealized Value. Product B is relatively new; it has low Current Value and high Unrealized Value. Both Product Owners of the two products are requesting significant additional funding to improve their products.

What do you do? (choose the best answer)
A . Split funding equally between both products.
B. Invest funding in Product B, because it has more future potential for the company
C. Split funding proportionally based on product revenues.
D. Invest funding in Product A, because your company’s success depends on its continued success.

Answer: B

Explanation:

Customers are happy with Product A as it is; adding more features may actually decrease customer satisfaction. The best time to invest in new products is when you have a secure source of profits from existing products.