An insurance company wants to increase sales by 15% and customer retention by 10% within 1 calendar year.
Various strategies to achieve this were considered and a restructure to the existing pricing model is selected to help achieve these goals.
A business analyst (BA) works with stakeholders such as actuaries, product specialists, sales staff, risk managers, and underwriters who agree to applying varying levels of discounts to customers based on:
• Total annual premium the customer has with the company (Financial worth)
• Time with the insurance company (Loyalty)
Various financial models are considered but the stakeholders agree that an initial applicable discount is determined based on the customer’s overall premium:
The percentage of the maximum possible discount available to the customer is adjusted based on time with the company:
What did the BA create to ensure that everyone who needed to be included had been?
A . Onion diagram
B . Concept model
C . Capability diagram
D . Context model
Answer: A
Explanation:
Reference: IIBA BABOKv3 (355)
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