What determines the "Total Value" of your ads? Choose only ONE best answer.
A . Maximizing advertiser value and estimated action rates.
B . Maximizing Consumer Experience and Advertiser Bid.
C . Maximizing Advertiser Value and Optimizing Consumer Experience.
D . Optimizing Consumer Experience and Maximizing User Value.
Answer: C
Explanation:
Facebook is always trying to find a balance between maximizing the advertiser value and optimizing the consumer experience.
Keep in mind that the Total Value will be the addition of two components:
✑ Advertiser Bid x Estimated Action Rates (Maximizing Advertiser Value)
✑ User Value (Optimizing Consumer Experience)
Those two components will help determine your Total Value.