What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.

What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?
A . Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments
B . Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments
C . Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments
D . Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

View Answer

Answer: C

Explanation:

Creating Individuals within CDP and creating customer groups within B2C Commerce with the correct segments are the configurations that a Solution Architect should create to correctly identify unified profiles as individuals between CDP and B2C Commerce. Individuals are the entities that represent a person in CDP and can be created from various data sources using identity resolution rules. Customer groups are the entities that represent a segment of customers in B2C Commerce and can be created using attributes or rules. The Commerce CDP Connector allows for bi-directional synchronization of Individuals and customer groups between CDP and B2C Commerce, enabling a unified profile process.