What can you use this for?

You are creating a customization in SmartEdit.

What can you use this for? Note: There are 2 correct Answer to this question
A . Update Web site content without having to rely on the IT department
B. Personalize the appearance of a page based on user segments
C. Activate a promotion for a specific user segment
D. Create and manage Web site content on the fly

Answer: A,B