What can you determine from the lift calculation?

You are using the Apriori algorithm to determine the likelihood that a person who owns a home has a good credit score. You have determined that the confidence for the rules used in the algorithm is > 75%. You calculate lift = 1.011 for the rule, "People with good credit are homeowners".

What can you determine from the lift calculation?
A . Support for the association is low
B . Leverage of the rules is low
C . The rule is coincidental
D . The rule is true

Answer: C