What branding proposition best answers the question why a talented individual would want to work for a particular company?

What branding proposition best answers the question why a talented individual would want to work for a particular company?
A . Develop an employee value proposition
B . Leverage current employees and alumni network
C . Cultivate a strong onboarding process
D . Offer learning and development opportunities

View Answer

Answer: A

Explanation:

Employee Value Proposition (EVP) refers to the rewards and benefits received by employees in return for their performance at the workplace. An Employee Value Proposition (EVP) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization. Developing an EVP is crucial to an effective employer brand strategy.