What are two possible purposes of the email preference center? (Choose two.)

What are two possible purposes of the email preference center? (Choose two.)
A . Provide recipients with the option to unsubscribe from all emails.
B . Allow recipients to remove themselves from the Blocklist.
C . Allow recipients the ability to change their Adobe Marketo Engage communication limits.
D . Give recipients the option to choose how often they want to receive marketing emails

View Answer

Answer: A, D

Explanation:

Two possible purposes of the email preference center are:

D) Give recipients the option to choose how often they want to receive marketing emails. This can help you retain as many of your subscribers as possible, by putting them in control of what they receive and avoiding unsubscribes or spam reports2.

C) . Allow recipients the ability to change their Adobe Marketo Engage communication limits. This can help you personalize your communication and offers based on the recipient’s preferences and behavior3.