What are two implications that a Solution Architect should consider prior to implementing this solution?

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.

The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.

What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers
A . Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
B . Engagement history from the lead record will be natively available for contact record in Marketing Cloud
C . Leads are unique contact records in Marketing Cloud
D . Leads can have detrimental impact on quality of contact records in Sales Cloud

View Answer

Answer: A,D

Explanation:

Introducing a leads-management process and a web-to-lead form can have implications for consent, preferences, and compliance for converted leads in Marketing Cloud. For example, if a lead opts out of email communication in Sales Cloud, this preference should be reflected in Marketing Cloud as well. Similarly, if a lead is converted to a contact in Sales Cloud, the corresponding subscriber record in Marketing Cloud should be updated with the new ID and status. Leads can also have a detrimental impact on the quality of contact records in Sales Cloud if they are not properly deduplicated, validated, and enriched. For example, if a lead is created with an invalid or duplicate email address, this can affect the deliverability and personalization of email messages in Marketing Cloud.

References:

✑ https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_best_pract ices.htm&type=5

✑ https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5

✑ https://help.salesforce.com/s/articleView?id=sf.mc_co_web_to_lead.htm&type=5