What are Two advantages of having commerce and CRM data together?

What are Two advantages of having commerce and CRM data together?
A . Duplication of account information
B . Personalized experiences based on a history of interactions
C . Multiple Logins to interact with each system
D . Reduced number of integrations with other systems

View Answer

Answer: B,D

Explanation:

According to the B2B Commerce Basics page, B2B Commerce is a feature that allows you to create ecommerce websites and portals for your business-to-business customers. B2B Commerce can help you sell products and services to other businesses or organizations online. Two of the advantages of having commerce and CRM data together are personalized experiences based on a history of interactions and reduced number of integrations with other systems. Personalized experiences based on a history of interactions are advantages that allow you to tailor your ecommerce site content and functionality to each customer based on their previous interactions with your CRM system, such as orders, cases, contracts, etc. Personalized experiences can help you increase customer satisfaction, loyalty, and retention on your B2B Commerce site. Reduced number of integrations with other systems are advantages that allow you to simplify your ecommerce site architecture and maintenance by using the same CRM system as the source of truth for your commerce data and functionality. Reduced number of integrations can help you improve your ecommerce site performance, reliability, and security on your B2B Commerce site. Therefore, options B and D are correct. Options A and C are false because they are not advantages of having commerce and CRM data together. Duplication of account information and multiple logins to interact with each system are disadvantages that can cause data inconsistency, confusion, and inefficiency for your B2B Commerce site.

Reference: B2B Commerce Basics, B2B Commerce Basics Overview