What are some key benefits of AI in improving customer experiences in CRM?

What are some key benefits of AI in improving customer experiences in CRM?
A . Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
B . Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions
C . Fully automates the customer service experience, ensuring seamless automated interactions with customers

View Answer

Answer: B

Explanation:

“Streamlining case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions are some key benefits of AI in improving customer experiences in CRM. AI can help automate and optimize various aspects of customer service, such as routing cases to the right agents, providing relevant information or suggestions, and generating reports or insights. AI can also help enhance customer satisfaction and loyalty by reducing wait times, improving response quality, and providing personalized solutions.”