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What approach would a consultant recommend?
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
A . Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
B . Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
C . Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
D . Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
Answer: A
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Could anyone explain why we want to capture positive responses if the questions asks for a case to be created in Service Cloud if they indicate they’re unhappy with the service?