What advice should be given to the manage! about ending the test at this point?

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?
A . Let the test run because there is sufficient evidence that there is a difference in conversion
B . Let the test run because there is weak evidence that there is a difference rates.
C . Stop the test because there is a strong evidence that there is a difference m conversion

Answer: A

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