Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
A . Only pass on leads that are very active on your site no matter the company profile.
B . Implement a blended lead scoring and grading system.
C . Automatically assign all leads to sales reps in a round-robin system.
D . Add more landing pages and forms to your site to increase the number of conversion opportunities.
Answer: B
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