What action should be taken when using Contact Builder?

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers
A . Conduct manual imports of customer information from Sales Cloud.
B . Create a data extension to incorporate the imported data from a Salesforce Dashboard.
C . Combine each individual’s channel contact information under one record.
D . Use Marketing Cloud Connect to include data from Sales Cloud.

View Answer

Answer: C, D