What action should be taken to increase subscriber engagement?

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend

What action should be taken to increase subscriber engagement? Choose 2 answers
A . Increase volume of emails to a wider audience.
B . Increase the use of dynamic content in emails.
C . Adopt a Cart Abandonment Email Campaign.
D . Introduce more identity verification steps in check out process.

View Answer

Answer: B,C