What action should ABC Company take?

ABC Company experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customer’s shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should ABC Company take?
A . Create and send an apology email that includes a discount for a future purchase to all customers.
B . Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
C . Import a file of logged-in customers into ABC Company’s existing abandoned cart journey in Journey builder.
D . Create a user-initiated message to logged-in customers to send once the website is restarted

View Answer

Answer: C

Explanation:

The answer can be 1 or 3. But the most appropriate solution is 1. Sending emails will not take the user to a state where they left on the website. This requires developer involvement.